Isn’t this a cool little theory?! It shows the richness of the communication – how personal, how interactive, how effective. Let’s ask ourselves though, does effective mean more synchronous? does effective mean more asynchronous? Compare Media Richness Theory to this chart by Wesley Fryer: What other comparisons can be made? What framework do you find [...]
Filed under: Research | Tagged: asynchronous, media richness theory, synchronous | 5 Comments »
